JONATHAN SEARY DEVELOPMENT


www.jonathanseary.com
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11.09.2010

THE HAMMERSMITH LYRIC

PhotobucketMy friend Joe came round to my flat the other day and he was wearing a tshirt with the word lyric on it, i knew he worked at the hammersmith lyric theatre so instantly started to take the micheal out of him for wearing it out, however he was saying that it was his new work uniform as the branding for the theatre had... changed and he was telling me he actually quite liked it, so i looked closer and started to come round to the idea of it, since having spoken to him i went and saw the new rebrand of it done by a company called mulitstory and actually really like what they have done, i think the mix of paint stokes for the main title type mixed with the very structured lower level type really works, i cant wait to go to the theatre and see a show now (having missed the preview night of blasted), once again sorry Joe... you were right.